One of the hardest tasks to do well in all of business is personal selling. Not order taking, like in retail sales. This is cold calling, in the trenches sales persuasion. Few people do it well, but if you want to get there, read Persuasion, Proposals and Public Speaking by Stan Lindsay, PhD. A hall of fame salesman and university communications professor, Dr. Lindsay details the 21 steps involved in every sale and shows readers how to master each one. This is a practical manual for successful selling, and if you are serious about sharpening this valuable skill, you would do well to acquire this book.